
This week Eric McMahon hopped on Zoom with us to discuss his career and what the future holds for Strength and Conditioning. Moving forward, Coach McMahon presented a great question, are we sport coaches who also do strength and conditioning, or are we strength coaches who lean more towards a medical model? Possibly the most important topic we discussed is advocacy in sport. Coach McMahon states that you can’t just be a member of the industry, you have to be an advocate. Communication and maintaining a level head in an alpha community are some of Eric McMahon’s greatest strengths, and he covers those in depth in this month’s episode.