In this month’s episode we sit down with Macy Franklin who is currently the Associate Athletic Trainer for Women’s Soccer at the University of Texas at Austin. With a diverse background and experience in treatment protocols and methodologies in sports medicine her approach to performance is unique. From return to play protocols and progressions to motivating and educating athletes to enhancing overall performance she is able to bridge the gap between athlete to coach and the playing field. You will not want to miss this conversation as we cover important aspects of what it takes to be a leader in high performance cultures today. From communication styles, being adaptable, and reaching athletes who aren’t as motivated, Macy provides some very practical wisdom on how to increase your impact and move the needle with your athletes and coaches.
Macy is in her 2nd year at Texas having previous stops at South Florida, Louisville, and Alabama. Her love and passion for serving others sets her apart as a professional and she continually seeks to grow, learn, and master her craft. From playing at Wingate as a soccer athlete and dealing with injury her senior year it has taught her that it is critical to understand the demands of sport when bringing someone back from injury. Her philosophy and approach are unique in that she believes gaining trust, respect, and buy in from her athletes helps gets them back to the sport they love quicker. If you would like to reach out and contact Macy, she can be reached at:
Instagram: @macyfranklin
Email: macy.franklin@athletics.utexas.edu