Dr. Ashley Kuchar is a former collegiate student-athlete and the founder of Fail Better Training™. As a mental performance coach, she is passionate about helping athletes (of all levels) learn how to respond to challenging situations in ways that foster resilience rather than rely on harsh criticism. Ashley completed her PhD at The University of Texas at Austin, working alongside Dr. Kristin Neff. During her doctoral degree, Ashley developed a resilience program called RESET. She tested the 6-session program with over 250 NCAA student-athletes and found that it supported adaptive coping, well-being, and sport performance. In 2019, Ashley was one of five graduate students to receive an NCAA research grant to aid in the development of RESET (formerly “Fail Better”).
Ashley played basketball and softball in high school. In college, Ashley was a starting guard for the Fort Lewis College (FLC) women’s basketball team and at the conclusion of her athletic career, she was awarded the Dr. Troy Bledsoe Female Scholar-Athlete of the Year and was the Rocky Mountain Athletic Conference Nominee for the NCAA Woman of the Year Award. Ashley was also ranked among FLC career leaders in six major categories: three-point field goals, field goals, assists, steals, scoring, and blocked shots.
Ashley currently resides in Austin, Texas and frequently travels to Utah.