Rodell has over 10 years of experience in launching and coaching small and mid sized businesses. He has developed valuable skills in business strategy, operations, sales, leadership, and human resources through the businesses he launched as well as through corporate roles held at various firms. Rodell is also the Founder, Board member, and Executive Consultant of Ford Sports Performance, a result driven facility that specializes in sports performance training for professional, college, high school, youth athletes and adults. Ford Sports Performance was founded in 2013 and has provided services to professional athletes from; NFL, NBA, and MLS.