Art Markman, Associate Vice Provost for Academic Affairs and the Annabel Irion Worsham Centennial Professor of Psychology and Marketing, shares his journey first finding his way to a cognitive science degree at Brown, a PhD at University of Illinois, the publishing of numerous books and innovating new cross-disciplinary learning spaces within and outside the classroom. Along the way, he helps answer big questions like what value does a college degree have? How can we innovate in higher education?